Nowadays in travel industry white label solutions have emerged as a powerful tool for businesses seeking to expand their offerings without the need for extensive development resources. White label solutions are essentially ready-made platforms that companies can rebrand and sell as their own. In the context of travel technology, these could be booking engines, reservation systems, or comprehensive travel platforms. One of the primary advantages of white label solutions is the speed to market. Developing a complex travel platform from scratch requires significant time and resources. However, with a white label solution, businesses can have a fully functional platform up and running in a fraction of the time. Developing a feature-rich and user-friendly travel platform can be a costly endeavor. White label solutions provide a cost-effective alternative, as companies can avoid the expenses associated with extensive development, testing, and ongoing maintenance. This cost efficiency allows businesses to allocate resources strategically, focusing on marketing, customer support, and other critical aspects of their operations. One of the great advantages of the BasisFly online sales software is that it has been able to upgrade white label technology and almost have the important capabilities of the reservation platform.