In today’s world, users spend most of their time on the internet and virtual networks. And according to statistics, online transactions have reached their highest possible level. In such a situation where consumer behavior has changed from the previous traditional state and has stepped into the digital world. To what extent are tourism businesses familiar with the concept of digital marketing and digital advertising in tourism and travel agencies (Digital marketing)?

Let me introduce you to the simple and practical concept of digital marketing from the beginning. Suppose travelers have entered your sales website or your ads online to get information and prices of tourism services. Any event in this space that leads to the identification and sale of your products has taken place thanks to digital marketing.

In fact, designing a tourism website is one of the most basic and yet most essential tools of digital marketing and advertising. Any tourism agency that wants to use digital marketing strategies to increase its business sales needs to have a website to introduce its products and services.

Digital marketing helps your business to increase the sales of the organization using digital tools. And it is also effective in reducing additional costs. Given the increasing daily use of websites and virtual networks, you can introduce your brand and products in a completely intelligent way using these tools.

As a successful or even a startup travel agency, by being present in this space, you help the audience to become aware of your brand and services. So you should be completely familiar with the concept and tools of digital marketing for more sales. And know why and how much of your time and capital you should allocate to be present in this field.

As mentioned above, the first and most important tools are having an excellent and user-friendly website. And then, SEO, social network marketing, content marketing, advertorial, advertising campaigns, email marketing, Google tools, etc. are considered digital advertising tools.

In the past decade, we have witnessed the growth of various travel agencies. Many of them, in sync with technology, have been able to establish their presence in this field by providing an online platform and digital advertising. They have managed to make their voice heard in this noisy world of tourism. But will you have effective advertising or high sales just by knowing or using these digital advertising tools?

Digital strategy is the key to the success of online businesses. Just using digital marketing tools alone does not lead to effective advertising. Because you need to know for what purpose and goal and for which category of your audience you want to advertise. So it is very important to have 100% information and knowledge of your target audience and get acquainted with their concerns and needs.

If you have not paid attention to this issue before, maybe that's why you have not had successful sales from this new method of advertising so far. It's time to be targeted in your digital advertising, determine your agency's path and destination, and plan your travel agency's digital strategies along the way.

Many travel agencies are familiar with travel and tourist destinations and have often dealt with digital marketing, but they do not know about digital advertising strategies. For better understanding and awareness of the concept of advertising strategies, you can enter the world of digital strategies through this link.

Here we want to briefly introduce 7 of the most basic ideas and digital marketing tools for advertising for travel agencies. Join us and use these ideas in your business to be able to convert audiences into real and loyal customers.

1- Know who you are advertising for and why:

Before starting advertising and marketing, it is very important to identify your target community. It doesn't matter what method (sending email, SMS or advertising billboards, etc.) you want to advertise. Your advertisement must definitely be suitable for that person at that moment. Get to work and collect accurate information from your audience. Get acquainted with their psyche and monitor their motivations for travel. Separate your customer bases and introduce different destinations for each social class considering their taste. To expand your customer base, identify more target audiences.

2- Design and optimize your travel website:

Having a simple and yet rich website can be a big step in attracting customers to your travel agency. Suppose the audience who used to use tourism services in the traditional way before, want to evaluate and purchase their desired tourism packages on the internet and websites. Do they see you in this digital platform? If your answer is positive, you should know that the digital marketing strategies of the agency have been institutionalized on your website. To be able to design and optimize your website with a limited budget, chat with our consultants.

3- Google AdWords and online advertising campaigns:

By setting up Google Ads and advertising campaigns with proper and regular management, you can use your budget well with high efficiency. CTR (Click Through Rate) and CPC (Cost Per Click) are two ways to raise awareness of your brand. Google AdWords is a popular solution for marketing travel agencies. Because you target the audience who you know are interested and willing in your advertisements.

4- Email Marketing:

Marketing through email, if done correctly, can be a cost-effective method to ensure the constant companionship of your current customers. Email marketing strategies create trust and interest in your brand among subscribers.

One of them is using electronic newsletters to communicate with subscribers. Regularly provide them with attractive information such as tourist destinations, various restaurants, etc. with enticing titles. But definitely keep in mind that always clearly provide the unsubscribe option in every email to customers.

5- Sharing travel experiences on social media:

People turn to social media for access to useful information and to see tourist attractions. By participating in these forums, you can get very close to potential customers and take their interests into account. It is very valuable for the audience to see that you are interacting closely with them and sharing their opinions and experiences. This topic has been discussed in detail in the article on social networks.

6- Be a reliable consultant for your audience:

By offering free consultation to potential travelers, create this feeling in them that you are just going to help them choose the most suitable travel route. Of course, you can tell them that if the consultation is acceptable and the agency's services are satisfactory, they can reserve their travel services online. Keep in mind that you must create a space where audiences can benefit from your guidance both online and offline.

7- Blogging and content marketing:

Content marketing is very beneficial for travel agencies due to its low cost. It doesn't matter what kind of strategy you use in your travel agency's digital advertising. Content marketing should be part of your workflow. Get to work and create your own unique articles because quality content is part of all digital marketing tactics.