One of the important and key factors in SEO is the production of professional and principled content. Just because you have posted a large number of articles on your site does not necessarily have a significant impact on your site’s SEO. You should note that even if you reach high rankings in search results or use the Google AdWords service, which also has a high cost, if appropriate content that meets the user’s needs is not available on your site, the user will leave your site. This issue has a very high negative score in your site’s SEO.

For example, suppose you have posted an article on your website about how to use a specific software, such as navigation during travel. If a user reaches your site by searching for a guide to use that software through Google search engines, opens your link, and does not find the desired result, which is a step-by-step and visual tutorial on how to use that software, they will immediately exit your link and your effort to gain rank will remain fruitless. But if they find the complete and desired content according to the searched topic and find the visual and complete tutorial of their desired topic, they are likely to share your site link with their friends, their trust in your site will increase, and in future searches, even if you do not have top links, because they have had a good experience entering your site, they will choose your site again from among the displayed links. All of these factors will have a significant impact on improving your site's SEO.

Before creating content, determine your goal. What do you want from your website? Is your goal of working on SEO just to be seen, branding, and e-commerce, or do you intend to sell your products and services? After determining your strategies and goals, focus on the specified topic.

Recognize and analyze your competitors. Check what keywords they have used? How have they placed the content? From which websites have they received backlinks? How and how much have they been active on social networks?

But keep in mind that you should never copy your competitors' strategies! Identify your audience and act according to your goals. Check which reputable sites they have linked to and you should also focus on getting links from reputable sites.

After determining the strategy, choose a suitable title for your content, choosing an appropriate and interesting title will have a significant impact on attracting the audience.

It is very effective to exactly place your article title as the user's question or need. You can make your article title a key question or introduce a topic, studies have shown that many user searches are accompanied by phrases like why, how, what, about, whether, etc. This indicates that many users speak to Google in colloquial language and you can get an idea from this topic to place content. This was just an example, but always people with high creativity and new ideas will get better results. Study the behavior of your audience and create content on the site based on their behavioral pattern and literature.

Identify the keywords related to your topic correctly and use them in your content. The content you post on the site should not just be text, you can use graphic, visual, audio, and video tools to attract more audiences.

Nowadays, most users do not have the patience to read long texts and prefer to use audio files. But don't forget to use text alongside audio and visual files for Google search engines. Using infographics can also greatly help the popularity of your content, infographics, as the name implies, means presenting content and information in the form of an image. Having a comprehensive topic image has many advantages, including that users will have more interest in sharing it.

You can easily see many examples of produced infographics by searching on Google and get an idea. To use this tool, you definitely do not need to be a professional graphic designer, there are sites that have many ready-made templates and you can get to your desired result with a little change.